Job Title: Wholesale Executive
Location
Kogi
Job Field
Sales, Marketing
Job Profile
The Wholesale Executive manages brand and customer portfolio in a defined sales territory to maximize sales revenue and growth according to the country’s business plan and functional strategy of the company.
Key Responsibilities
Customer prospecting and recruitment
Maintenance and growth of existing customers
Achieve sales targets of own territory per brand and product group
Prepare prescribed reports and statistical data
Channel landscape development, ownership and maintenance.
Deliver CVP per customer channel, segment and individual accounts
Account Planning
Identify growth opportunities per brand and product group, in line with consumer and channel trends
Provide input into country key account plan to seize opportunities
Segment and maintain customer base according to channel segmentation model for the sales territory
Develop call plans according to channel segmentation model (call frequencies per account)
Provide input into customized CVP per customer channel, segment and individual accounts
Plan account call activities and customize within the prescribed CVP model per customer channel per account
Plan & agree key account plan, customized to sales territory dynamics (brand, product group and channel mix), for the sales territory with Wholesale Manager
Agree sales territory resources (budget, and standard POSM) with Wholesale Manager and review on quarterly basis
Account Execution
Deliver the CVP per customer account, according to call plans and account activity plans
Execute the key account plan for the sales territory, within the budget and resources provided
Offering marketing support by managing and distributing standard POSM and trade marketing materials including logistics and distribution within sales territory budget
Communication
Keep customers updated about the company’s strategies, brand & channel initiatives and explain implications with their CVP matrix
Communicate opportunities about local market trends and report successful programs/activations to Wholesales Regional manager
Share best practice information with other Wholesale executives and functional managers.
Add local expertise & knowledge of territory to merchandise and sales planning function
Develop an expert knowledge of competitor’s and their brand/product/ channel activity
Controls, compliance and governance via audit reviews
Key Requirements
Graduate with 1-3 years minimum commercial expertise gained across Sales/ B2B Trade Marketing or Sales Management.
Good people management skills.
Good track record in sales and marketing.
Presentation, negotiation and influential skills.
Good communication skills –written and verbal
Good skills in Microsoft office package
Have a strong knowledge in the industry
Be able to work with financial reports and statistics
Strong planning and management skills
Key Performance Indicators
Wholesale volumes per brand, product group and account.
Customer satisfaction on each CVP dimension and total CVP index
Price and assortment compliance of each channel, tier and account
POSM compliance with PCES guidelines per brand/channel
Quality of implementation of research and reporting activities
Customer recruitment rates
Customer retention rates
Qualified Persons should send CV to c.azode@erecnigeria.com
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